My Personal Experience With The Product - 2326 Words

My Personal Experience with the Product I experienced my first taste of Miller Lite when I was an undergraduate student in college. The first time I ever purchased it was at a sports bar called O’Rielys in Chicago. Miller Lite is a light lager style beer that has a taste of graininess with hints of grain husk, sweetness, light toasted malt and a trace of citrus and pine. Miller Lite is a crystal clear, light golden yellow color liquid. The aroma smells like hoppy bread and it is served cold. I quickly grew partial to the brand because it was cost effective, it didn’t taste as â€Å"watered-down† as other cost efficient beers did. I liked the marketing behind the brand, because being from the college and sports-driven city that I am from†¦show more content†¦I bought Miller Lite almost every weekend when I was in college and now that I am not working and I am in graduate school, living on a tight budget again, I buy Miller Lite at least once when I go out on the weekends. Miller Lite is not the brand I go to for a crafted, hearty beer, but it’s what I go to when I want to have an enjoyable, relaxing night with a few friends and when I’m not looking to spend a lot of money. A unique benefit that I appreciate that the brand offers me is the low-price for quality beer. Like stated before, although Miller Lite is not the beer I would go to if I was looking for a crafted brew, it is the beer I go to that never fails to show me a good time for a low price. I have always enjoyed their marketing campaigns and Super Bowl commercials, which is another feature I appreciate. Along with delivering a good product, they make it fun and enjoyable for consumers, from a marketing standpoint. I am a brand loyalist because Miller Lite provides me with a product that has never let me down; I have never had a problem with the beverage. The product has never let me down because it continually has good deals and promotions, it consistently tastes good, and I associate th e drink with the good times I have had in the past, which makes me want to continue experiencing those good times and create new memories. Company and Marketplace â€Å"It’s football